With degrees in both law and accounting, and 25 years in licensing and business development, Mr. Heller combined his vision, experience and strong industry contacts to create The Brand Liaison. Since its formation in 2011, The Brand Liaison quickly gained prominence as one of the licensing industries leading boutique agencies, with a stellar reputation and strong management team. The Brand Liaison staff is among the most diverse in the industry with experts across a broad range of product classifications.
Throughout his 25 year career, Mr. Heller has been active in all aspects of intellectual property, including the worldwide licensing and enforcement of various world famous properties, representing licensors and licensees in deals involving fashion brands such as Gloria Vanderbilt, Nautica, Gitano, Oleg Cassini, properties owned by Disney, MGM, Warner Brothers, the NFL, NBA, NCAA, and FIFA. As part of these licensing programs and brand extension strategies, he has also worked with major retailers such as Macy’s, Target, Walmart, Toys R Us, Hot Topic, Jo-Ann’s, David’s Bridal, and many others.
In addition to his strong negotiation skills and ability to craft business deals advantageous to all parties, Mr. Heller is able to utilize his creative and entrepreneurial skills to provide guidance in brand development and product development. “Based on our deep rolodex and our collective experience with thousands of companies, we are able to quickly identify our clients’ core competencies, as well as their business needs. We are then able to create successful business relationships by matching our clients’ needs, with companies that specialize in that area.”
Also known as "The Professor," Mr. Heller is a renown public speaker and a professor of business and law at both the graduate and undergraduate level, including Nova Southeastern University, at both the Shepard Broad Law Center and Wayne Huizenga College of Business Entrepreneurship and at St. Thomas University School of Law. He has conducted seminars and lectures on business and law topics such as trademarks and licensing, franchising and international business. He is an author and presenter of seminars on "Trademarks, Patents and Copyrights” and "How to Use Licensing and Franchising as a Means of Business Expansion.“
Mr. Heller graduated cum laude in the top 5% of his class at Fordham Law School, 1991 and graduated SUNY Albany in 1987, with a dual major in Accounting and Business Administration. Mr. Heller is a licensed attorney and member of the bar in the State of New York State.